The Iconic 1965 Ford Mustang

The 1950s marked a period of significant evolution for Ford Motor Company in both the automotive and truck sectors, characterized by engineering innovations and aggressive marketing strategies that aimed to capture the burgeoning post-war American market. Engineering Innovations: Starting with the 1949 models, Ford introduced a complete redesign that set the tone for the decade. This new line was characterized by more aerodynamic and modern styling, moving away from the pre-war designs. The Ford '49, as it was popularly known, featured a more integrated body design with smooth lines, which was a significant departure from the previous look. This design ethos continued into the 1950s, with each model year bringing incremental changes, but the 1952, 1955, and 1957 models were particularly notable for their styling advancements and engineering enhancements. The introduction of the overhead valve (OHV) V-8 engine in 1954 was a pivotal engineering achievement, leading to the launch of vehicles like the Thunderbird in 1955, which was Ford's answer to Chevrolet's Corvette. This engine was not only more powerful with its 181 horsepower but also set Ford apart in what became known as the horsepower race of the 1950s. The Fairlane Crown Victoria, introduced later in 1955, embodied luxury within the mid-price range, featuring this new V-8 engine alongside other engineering improvements like power steering and brakes, which became options in Ford's vehicles during this period. For trucks, the 1950s saw the further development of the F-Series, which had been introduced in 1948. The F-Series trucks evolved with the inclusion of a more robust chassis, new suspension systems, and eventually, the integration of V-8 engines, making them not only workhorses but also suitable for personal use. The F-100, in particular, became a cultural icon, known for its sleek design and versatility. Marketing Strategies: Ford's marketing in the 1950s was as dynamic as its engineering. The company leveraged the post-war economic boom, focusing on the American dream of owning a car. Ford capitalized on the new consumer culture by introducing vehicles that appealed to a wide demographic. The Thunderbird, for instance, was marketed not as a sports car but as a "personal car," emphasizing comfort and style over raw performance, aiming to attract both men and women. The introduction of models like the Edsel in 1958 was an ambitious marketing move. Named after Henry Ford's son, it was meant to fill the gap between Ford and Mercury in Ford's product lineup. Despite its innovative features like push-button transmission controls and a unique grille design, the Edsel was a commercial failure due to poor market reception, which highlighted the limits of marketing when not backed by consumer desire. Ford also pioneered safety features, introducing seat belts as standard in 1956, a move that was heavily marketed as part of Ford's commitment to customer safety. This era also saw Ford's advertising becoming more sophisticated, using television and print media to showcase their vehicles' modernity, performance, and styling. In summary, the 1950s were transformative for Ford. From engineering perspectives, the decade was about power, efficiency, and safety, while from a marketing standpoint, it was about capturing the spirit of an era filled with optimism and economic prosperity. Ford's vehicles during this decade not only shaped its destiny but also influenced the American automotive landscape profoundly.

Flathead V8 Water Pump & Mount Service Guide1937–1948 Ford Passenger Car | 1939–1948 Mercury V8 Servicing the cooling system on a 1937–1948 Ford passenger car or 1939–1948 Mercury V8 requires more than just swapping a part. The flathead platform integrates the water pumps, front engine mounts, and cooling hoses in a way that makes access and sequencing important. Whether you’re replacing water pumps, water pump bolts, or addressing motor mounts at the same time, the process benefits from a clear plan. The parts referenced here include: 78-8501-PR – Water Pumps 78-8501-HK – Water Pump Bolts 78-6038-BDK – Motor Mounts These components are commonly serviced together on 37–48 Ford and 39–48 Mercury V8 applications due to their physical proximity and shared mounting areas. Why These Systems Overlap On these flathead V8 engines, the water pumps mount at the front of the block and are positioned near the front motor mount assembly. In many cases, removing the pumps requires relieving load from the mounts. Aging rubber mounts can sag over time, changing engine position slightly and complicating pump removal or installation. Addressing motor mounts during cooling system service can help maintain proper engine alignment. Fitment may vary slightly by model year or chassis configuration. Always confirm application for Ford passenger car versus Mercury V8 before ordering parts. Give us a call or email and we will answer your questions! Basic Removal Sequence A structured approach reduces stress on hardware and surrounding components: Drain CoolantBegin by fully draining the cooling system. Open the radiator petcock and, if equipped, block drains to remove as much coolant as possible. Remove Radiator Hoses (Upper and Lower)Disconnect both hoses from the radiator and water pump outlets. Inspect hose condition during removal. Loosen Motor Mount BoltsThe front motor mount assembly may need to be loosened to allow slight engine movement. Do not fully remove the mount until the engine is properly supported. Support the EngineCarefully jack up the engine using a wood block under the oil pan. The wood block helps distribute load. Raise only enough to relieve tension from the mounts. Remove All Eight Water Pump BoltsEach pump is secured with multiple bolts. Remove all mounting hardware evenly to prevent binding. The water pump bolt kit (78-8501-HK) ensures proper hardware replacement if originals are corroded or worn. *PRO TIP there is a bolt in each of the lower water pump outlets. Once the bolts are removed, the water pumps (78-8501-PR) can be removed from the block. Surfaces should be cleaned thoroughly before re-installation. Motor Mount Considerations The motor mount kit (78-6038-BDK) supports the engine’s front weight and isolates vibration from the frame. When mounts are deteriorated, engine position may shift slightly. Replacing mounts during water pump service is practical because access is already established and the engine is supported. Fitment should always be verified for specific Ford passenger car or Mercury V8 applications within the 1937–1948 and 1939–1948 ranges. Restoration-Focused Approach Flathead cooling system service is straightforward when handled methodically. These engines were designed for serviceability, but age introduces corrosion, hardware fatigue, and rubber deterioration. Replacing water pumps, water pump bolts, and motor mounts as a coordinated service helps maintain structural alignment and cooling integrity. Taking the time to follow proper removal steps protects original components and ensures the flathead V8 continues operating as intended. View our full selection of Flathead V8 Water Pumps and Cooling Components.

INSTALLING A CLASSIC FORD DISTRIBUTOR 1932-1941 Old Ford Trucks, 1932-1941 Ford Passenger Cars and 1939-1941 Mercury Cars with original V8 distributor: 1. Check inner caps one at a time to make sure they fit distributor housing, sand them if needed. Also check to make sure once installed rotor does not hit the inner cap. After fitting inner caps put inner and outer caps together with the spark plug wires and set aside. 2. Mount coil to distributor making sure coil brush makes contact with rotor and copper contact is not bent. 3. Make sure the mounting surface is clean and there is nothing in the camshaft slot where the distributor mounts. Check to make sure mounting bolt threads are clean and free of dirt, set bolts on top of engine for easy reach. 4. Time to mount the distributor. Put gasket on base of distributor, you can put a small amount of sealant on the gasket. Place distributor on to timing cover using fingers to turn rotor to make sure distributor is correctly seated in the camshaft. The distributor will mount flat to the timing cover when correctly installed. If the distributor is not seated correctly you can crack the distributor case when you tighten the bolts. Now you can put the three mounting bolts in and tighten. Do not over tighten(snug). 5. Install inner/outer caps to the distributor and pop the bail over to hold in place. 6. Install vacuum line to distributor. 1941-47 (6 Cylinder “G” Engine) Old Ford Trucks and Passenger Cars, 1942-1947 Old Ford Trucks and 1942-1948 Passenger Cars/Mercury Cars (V8): 1. Make sure the mounting surface is clean and there is nothing in the camshaft slot where the distributor mounts. Check to make sure mounting bolt threads are clean and free of dirt, set bolts on top of engine for easy reach. 2. Place the rotor on distributor and mount distributor cap and turn rotor slowly to make sure the rotor does not hit the inner cap. If rotor hits cap lightly file end of rotor till it clears. Remove distributor cap and set aside. Leave rotor on distributor. 3. Time to mount the distributor. Put gasket on base of distributor, you can put a small amount of sealant on the gasket, be sure not to get sealant on vacuum rubber grommet. Place distributor on to timing cover using fingers to turn rotor to make sure distributor is correctly seated in the camshaft. The distributor will mount flat to the timing cover when correctly installed. If the distributor is not seated correctly you can crack the distributor case when you tighten the bolts. Now you can put the two mounting bolts in and tighten. Do not over tighten(snug). 4. Install distributor cap and pop clips on for 42 crab cap. If you have a 46-48 with the inner and outer cap you will have to install plug wires into cap first before installing caps on distributor.